Marketing 101 for New Lawyers and Law Firms:
Attracting brand new clients and validating your referrals is the lifeblood of any new firm. In the conversation below, we discuss the fundamentals of marketing and branding specifically for new law firms with Dan Dawsey from FindLaw/Super Lawyers/Thomson Reuters who has been advising firms in Seattle area for more than 10 years. From brainstorming and identifying what your key messaging to highlight what might differentiate your firm, to where to spend your time and money to hit your firms’ goals, this is a great introduction to setting your firm’s foundation properly for potential clients.